Like colors in fashion, the flavors offered in consumer products can be subject to trends. Adding a new flavor to your lineup can be a good way to spark new interest in what you have to offer from both established customers and those looking to try something new. The trick is to find flavors with wide appeal and positive associations that will make a potential consumer want to sample your products.
Whether you’re looking to flavor beverages, baked goods, gummies, vape cartridges, or another type of cannabis product, the potential list of tastes you should consider depends on what kind of audience you’re trying to appeal to and the overall sense you want them to take away from your brand. Flavor choices carry associations that may be subconscious, but powerful when people are choosing what they want to buy. Here are three you might want to consider for 2020:
- Watermelon: The light, sweet taste of watermelon is one that conjures up images of summer, sunshine, and the outdoors. Broadly speaking, fruit flavors also tend to be associated with health and wellness. Watermelon is only slightly more exotic than everyday fruits like apples and bananas, which means it gets points for having the air of being both familiar and a treat.
- Cookies and Cream: The perfect combination of chocolate and vanilla flavors, cookies and cream is a wonderful taste to add to your product line. It has wide appeal for those who love sweets, while also being homey enough for those looking for a little comfort-food goodness.
- Blueberry Cheesecake: If you’re looking for a flavor that says “treat yourself,” cheesecake is a natural choice. It’s a perennial favorite on dessert menus because of its decadent creaminess. Blueberry gives it just a hint of delicious tartness as well, for a combination that gives the sense of a “you’re worth it” indulgence.
Of course, the trick to successfully flavoring any product is execution. Who hasn’t read scathing reviews of great-sounding flavors that didn’t hit the mark and ended up cloying or artificial-tasting? This is an area where it is essential to bring in expert help to make sure that you get it right on the first try. Customers who are turned off by a first failed attempt at a flavor aren’t likely to give you a second chance to possibly offend their taste buds.
This is where Dolce Foglia comes in. If you’re looking to start a line of cannabis products or expand your existing line with different flavors, we have the expertise you need. Our knowledge has been honed through decades of flavoring a wide variety of consumer products to appeal to all kinds of customers. We will work with you throughout the development process to ensure that the finished product lives up to your original vision. If you’ve got a great idea for a delicious product, the experts at Dolce Foglia can make it a reality. Contact us today to find out how we can help you.